Postcard Marketing Campaigns
Postcard mailers are one of the most versatile and popular forms of direct mail marketing. And for good reason – postcards are an incredibly effective way to reach your target audience!
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Just because postcards have been around for a long time doesn’t mean they’re outdated. In fact, direct mail postcards are more popular than ever, thanks to advances in postcard printing and design.
What is postcard direct mail?
Postcard direct mail is a powerful marketing tool to reach your target market. Our affordable postcards are an excellent way to connect with customers, especially since seventy-five percent of postcards are read within three days of receipt. And with ninety percent of postcards delivered to the target address, you can be confident that your postcards will reach their intended destination.
Emails can be deleted without being read or delivered into the spam folder. DMs sent using social media platforms can be considered spammy and ignored. But not many can resist the temptation to read a postcard. When you use clever postcard design, custom postcard printing services, and concise messages, your brand will get noticed! All the information is there to be captured from a glance!
How does postcard direct mail work?
A direct marketing campaign based on beautiful postcards can be an extremely effective marketing tool for businesses. By targeting the correct audience and using a personalized message, businesses can see a significant return on investment from postcard direct mail campaigns. Additionally, flat postcards are an easily digestible format that can be quickly scanned by recipients, making them more likely to act on the message.
According to a study by the Direct Mail Association, postcard direct mail has a response rate that is six times higher than email marketing and three times higher than online display advertising. And all this for a significantly lower investment! In fact, postcard mailing is often one of the most cost-effective forms of marketing available.
When planning a postcard direct mail campaign, businesses should consider their goals and target audience. From there, they can create a personalized message that is most likely to resonate with recipients and end with a resounding call to action.
TripleCrown Mail: all you need to turn your postcards into sales
TripleCrown Mail can design postcards to get your target audience’s attention. Furthermore, we can provide a list of addresses for postcard delivery. This way, you can make the most of a customized list of recipients according to your business. Our service is designed to be cost-effective and highly efficient in getting your message out there.
With our postcard direct mail service, you can affordably access a personalized mailing list and reach a large number of potential customers. Our postcards are printed on high-quality paper to look and feel great. They are designed to be visually appealing and memorable so that your brand will stay at the top of people’s minds.
We design and print your postcards for maximum impact and can even come up with an inspired company’s message. We have a wide variety of templates to choose from, so you can easily identify your preferred option and always pay a fair price. And if you can’t find anything you like, we are always ready to listen to your demands and deliver custom postcards within your budget.
Try postcard direct mail! Postcard marketing works!
Yes, people still love getting postcards! Direct mail marketing campaigns are still one of the most reliable and effective marketing strategies. According to the United States Postal Service, 82% of postcards are read by the recipient, and postcard response rates are typically 2-4 times higher than traditional letter mailings. Furthermore, postcard direct mail is not only useful to attract new customers. It can also help with current customers. One study found that postcards resulted in a 7% increase in customer retention rates.
So why not take advantage of postcard direct mail and have TripleCrown Mail take care of your direct mail postcard design? We work with customizable postcard templates and provide custom postcard printing to echo your requirements for your direct mail marketing campaign and capture customer attention. The creative options are endless when you work with TripleCrown Mail. Get a price estimate and your postcards in the hands of potential customers today!