EDDM
Every Door Direct Mail is a cost-effective way to market your small business to local customers. Whether you want to promote the launch of a new product, let people know about your sales, or hand out coupons, EDDM might be exactly what you need.
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With EDDM, mailers can target specific neighborhoods or zip codes with their marketing materials and reach people interested in what they have to offer. And since EDDM is a direct mail campaign, recipients are more likely to take notice of their message because it’s coming directly to their doorsteps.
How can EDDM help promote my business?
EDDM is an excellent way to promote your small business and reach potential customers. According to the U.S. Postal Service, EDDM is the easiest and most cost-effective way to reach potential customers in your local community. Here are some facts that stand proof of the effectiveness of your EDDM campaign:
- 95% of people who receive EDDM open it
- 70% of people who receive EDDM read it
- 61% of people who receive EDDM keep it
You can use various material forms for your EDDM campaign, depending on what you’re trying to promote. If you’re handing out coupons, you’ll want to print them on a flyer or postcard. If you’re promoting a new product, an advertising brochure or website banner will work best. And if you’re just trying to generate awareness for your small business, you can easily go with a door hanger or window decal.
Who should use EDDM?
EDDM bulk mailing is an excellent idea for any business that targets potential customers in their community. Businesses that benefit the most from this type of direct mail marketing are usually:
- churches
- auto repair shops
- dentists
- dry cleaners
- restaurants
- any other business that targets local communities
If you decide to promote your business using postcards, it helps to know that EDDM postcards must meet certain size requirements. These postcards must be at least 11.5” long, 6.125” tall, and smaller than 12”x15” in total size. You should also decide the type of delivery you prefer: bulk mail delivery or in-person delivery.
How much does EDDM cost?
USPS developed EDDM to enable businesses to take advantage of the lowest postal rates available. As a matter of fact, EDDM is up to 70% less expensive than traditional direct mail postage costs. In other words, EDDM supports small businesses to make their presence noticed in their local community.
The postage rates for EDDM material can be as low as .18 cents per piece to allow small business owners to market their business for affordable rates. The total cost of an EDDM campaign varies depending on the size and scope of your campaign.
TripleCrown Mail handles your EDDM campaign from A to Z
Our experienced professionals can design, print, and mail your EDDM postcards anywhere in the country. You can use one of our EDDM templates or have a standard-sized postcard turned into an EDDM piece. Our direct mail specialists can also help you plan your EDDM mailing and provide you with a targeted mailing list to ensure that your direct mail pieces reach delivery addresses interested in your product.
TripleCrown Mail is an experienced printing and mailing company that can expertly handle all the aspects of your EDDM campaigns. As soon as the creation stage of the campaign is finalized, and your EDDM mailpieces are ready to be distributed to the drop-off locations, we will bundle and ship them to your local post office for you. From there, they will be delivered to the residential addresses on the entire mail carrier route.
Reach more customers with TripleCrown Mail
With 81% of households skimming their mail every day (USPS Household Diary Study), your call to action will certainly find its response.
Remember, you only have a few seconds to capture someone’s attention, so make sure your materials are up to par. Call TripleCrown Mail today and increase your brand awareness with minimum investment!
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