Using marketing letters is a great approach to increase business success and gain a wider market share especially for businesses like mortgage companies, home services companies,  or home improvement companies.

A personalized marketing letter is much more effective than quantity distribution because it specifically targets high conversion rates from people who are typically interested in your products and services. It can be used to craft a powerful message that allows your business to promote a certain event, pique interest on your sale, or introduce a newly-opened business or location.

Identifying your market helps determine the overall success of your marketing letter as delivery results in a higher return on investment. It also allows you to customize the content particular to the customer base you are writing the marketing material to.

TripleCrown Mail can help your business create the appropriate marketing letter that yields better value for money. Letters are a flexible, cost-effective, and individualized marketing strategy that gets highly measurable results from your targeted prospects! 

With TripleCrown, you have many options for customizing your direct mail letters. Some of the options include:

• Full color or black and white
• Variable data printing (Mail Merge)
• Double sided or single sided printing
• Handwriting fonts on the letter and or the envelope
• Number of pages
• Print on outside of envelope (color or B/W)
• Window or no window envelopes
• Snap pack or pressure seal mailers
• Printed indicia or actual stamps
• Return envelopes
• Extra inserts
• ...so many more. Contact us to discuss your specific needs.

1. Don’t waste your ink! Get to the point
2. Use catchy headlines
3. Use everyday language
4. Sell what will benefit the customer, not your features
5. Include a call to action!
6. Include testimonials
7. Make it personal
8. Color grabs customers the best
9. Use a targeted list
10. Repetition builds brand recognition. Don’t just mail it once.