Promotional Direct Mail Letters to Customers
Compelling Marketing Letters that Delight & Engage
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Using marketing letters is a great approach to increase business success and gain a wider market share especially for businesses like mortgage companies, home services companies, or home improvement companies.
A personalized marketing letter is much more effective than quantity distribution because it specifically targets high conversion rates from people who are typically interested in your products and services. It can be used to craft a powerful message that allows your business to promote a certain event, pique interest on your sale, or introduce a newly-opened business or location.
Identifying your market helps determine the overall success of your marketing letter as delivery results in a higher return on investment. It also allows you to customize the content particular to the customer base you are writing the marketing material to.
TripleCrown Mail can help your business create the appropriate marketing letter that yields better value for money. Letters are a flexible, cost-effective, and individualized marketing strategy that gets highly measurable results from your targeted prospects!
What Options Are Available For Letter Mailing?
With TripleCrown, you have many options for customizing your direct mail letters. Some of the options include:
…so many more. Contact us to discuss your specific needs.
Considering a letter campaign?
These 10 tips will help you get the best results from your direct mail letter campaign!
Don’t waste your ink! Get to the point
Use catchy headlines
Use everyday language
Sell what will benefit the customer, not your features
Include a call to action!
Make it personal
Color grabs customers the best
Use a targeted list
Repetition builds brand recognition. Don’t just mail it once.
And don't forget the P.S. it's the most read part of every letter!
What Customers Are Saying
Frequently Asked Questions
Direct mail letters are the most popular way to send multiple pieces to a customers and prospects inserted into an envelope. It’s for this reason they are also referred to as envelope mailers. There are many size options and allow privacy and flexibility as it relates to the pieces inserted into the envelope for your recipients.
You can tailor the contents of your letter based on the campaign and the desired result. Typically, the envelope includes a color letter detailing the offer, benefits of your product or service, and a call to action. Other pieces can also be inserted like coupons, cards, return envelopes, etc.
There are no national laws preventing direct mail marketing. However, the Deceptive Mail Prevention and Enforcement Act (DMPEA) (39 U.S.C. Section 3001) does provide restrictions for non-mailable matter. If you’re concerned about your direct mail marketing campaign, contact us today and we’d be happy to discuss it with you.