Direct Mail Design
Artwork and design
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Learning from mistakes is the first step.
5 Poor Artwork Mistakes Companies and Individuals Make
Every effective automotive direct mail advertising campaign is backed by a well thought out strategy of developing targeted customer lists. With the vast amount of data, car manufacturers and retailers can easily narrow down the campaign to those individuals or businesses that are inclined towards purchasing a car or a component.
Hidden contact information
People don’t want to waste time. If they need to spend too much energy trying to find the information, they will just give up, and we don’t want that to happen.
Lack of a call to action or poorly designed
Color, font, and style exaggeration
Too many colors, too many fonts, and an odd style will cause a negative impact when people see your artwork. You may make them laugh instead of buying your product. Thus, potential customers will be turned off if they dislike what they see. Cleaning up the artwork is necessary and indispensable.