Email Marketing Lists
Email marketing lists allow you to reach your target audience in a very short time. But only when done right! These lists are created by compiling email addresses from various sources, including the Internet, trade shows, and magazine subscriptions. The email addresses are then sorted into categories according to customer interests or buying habits. Email marketing tools are used for various purposes, including automated direct mail campaigns, list rentals for e-commerce companies, marketing events, email promotions, and targeted sales messages to existing customers.
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Types of email marketing lists
Email marketing is a great way to keep in touch with customers and reach your target audience. You can use different types of email marketing lists to target different audiences. The most common types of email marketing lists are:
- Subscribers who have voluntarily filled in signup forms (opt-in list)
- Past customers
- Current customers
- Potential customers
- Customers who have made a purchase from you in the past
- Customers who have purchased from you recently (in the last 30 days)
How to create an email marketing list
The process behind creating an email marketing list is not as easy as it sounds. There’s no place where you can simply copy all the email addresses you need for an effective email marketing campaign, and there’s no guarantee that if you find such places, your emails will not end up in the spam folder. Unsolicited email is always hard to digest by an uninterested audience. That’s why you need well-crafted email marketing lists that target the right audience.
Email marketers know that this type of marketing involves hard work, perseverance, and access to various databases. Some businesses start by gathering email addresses from current customers. They can either ask them to sign up for your mailing list or include an opt-in form on their website that allows them to receive marketing messages and email newsletters.
But the easiest choice for the highest email deliverability and successful email marketing campaigns is to give TripleCrown Mail a call and have your email marketing lists delivered to your inbox. Well-crafted email address lists can help you achieve the Holy Grail of email marketing: high conversion rates and fewer unsubscribers.
How to use email marketing lists
Email marketing lists are often part of marketing strategies as they can be extremely valuable tools for businesses of all sizes. However, marketing emails work only when paired with relevant email content and constant contact. Bulk emails and sporadic interaction will never amount to the list of subscribers your business needs to thrive.
By gathering email addresses from customers and potential customers, businesses can create lists of people who have expressed an interest in what they have to offer. This allows them to send targeted emails with information about products or services that may be of interest.
For successful email marketing, businesses should ensure their emails are interesting and relevant to the people on the list. It also is important to track email marketing campaigns’ results so they can be improved over time. Luckily, TripleCrown Mail can handle all this and much more to help you save time and money while running rewarding email campaigns.
Call TripleCrown Mail today! Your customized email marketing list is ready.
Email marketing can be a great way to stay in touch with customers and keep them updated on new products, sales, and more. But building a high-quality email list from scratch can be tricky – especially if you don’t have time to gather email addresses manually.
That’s where TripleCrown Mail comes in! We use email marketing software to build a list of emails in minutes, so you can start reaching out to your customers today. Plus, our email marketing service includes a variety of plans to fit any budget, so you can find the perfect plan for your business, boost your email marketing efforts, and generate more email subscriptions. So what are you waiting for? Call TripleCrown Mail today!
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Frequently Asked Questions
In the United States, it is legal to buy or rent email lists. However, there are rules regarding the emails that can be sent. These rules are detailedin the CAN-SPAM Act. If you’re looking for a targeted email list or have questions regarding how to proceed with your email marketing campaign, contact us today.
This is not an exhaustive list, and the full documentation can be found in the CAN-SPAM Act. However below are some examples of what you should and should not do:
- Do not use header information that is false or misleading
- Deceptive subject lines are not allowed
- You must disclose that your message is an advertisement
- Messages must include a postal address
- Give your recipients the option to opt-out of additional messages
- Opt-out requests must be honored within 10 business days and you must process opt-out requests for at least 30 days from the date of your message
- You are responsible for what others do on your behalf, for example a marketing company sending messages for you.