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3 Ways Direct Mail Marketing Can Boost Your Insurance Firm’s Success

Marketing professionals in the insurance sector face some unique challenges. These include:

Given the multiple touchpoints in the insurance journey, keeping your consumers engaged and motivated across these points is incredibly important. Insurance direct mail marketing (DM) tools enable you to do exactly this.

Three ways DM boosts insurance firms’ success

Add the human touch

In purchase industries such as insurance, it’s critical for firms to solve problems, help complete a purchase, and build trust in the product. A poll shows 32 percent of consumers would like to complete a purchase over the phone while only five percent wish to engage with AI tools such as chatbots. Posters, flyers, phone calls, and brochures are seen as more ‘personal’ forms of communication.

 

Educate with postcards and brochures

There is a lot of misinformation and misconception out there concerning insurance. Many people think life insurance is much costlier than what it is actually (awkward), which prevents them from buying it. DM tools such as creative direct mail brochures or postcards are the best way to educate your consumers on the actual cost of insurance and how, in the long run, these products prevent financial difficulties.

 

Personalize messages and product offerings

Consumers are increasingly demanding personalization of marketing messages. Close to 80 percent will share their data in exchange for personalized services, faster claims processing, and lower prices. An Accenture poll revealed insurance consumers want personalized pricing strategies that are tailored to match their purchase behavior.

DM can be combined with multiple channels, such as email marketing and social media messaging. This is the reason why many insurance firms are on the lookout for the most reliable ‘direct mailing services near me’ who can provide targeted customer lists.

The most reliable provider of direct mail marketing Kentucky area have, can help you use smart data based on consumer demographics, lifestyle, preferences, and purchase behavior to design highly individualized marketing messages and offers. DM channels are easy to measure, enabling you to link insurance premiums to targeted consumers’ lifestyles and safe driving habits, for instance.

 

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What Customers Are Saying

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"Tyson was phenomenal and worked very well with me on tight deadlines as well as being very responsive for the entire process. He was very personable and extremely helpful, we will for sure be using him the future!"
Loftin D.
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"Tyson at TripleCrown Mail was wonderful to work with on my project! He was very hands-on with everything, from the postcard design, to the mailing list, delivery, and even afterwards with following up. Tyson showed a real interest in my business and my goals. I would highly recommend this service to others!"
Maria A.
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"Consistently, Tyson displays a desire to serve those around him with diligence and attention to detail. With steady dependability, he seeks to find creative solutions in a timely manner when problems arise. Demonstrating trustworthiness and efficiency, I highly recommend Tyson and TripleCrown Mail."
D.L.C.
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"Need direct mail services? I have had a great experience with Tyson at Triple Crown Mail. He excels in his efforts to satisfy the client. I am very confident in his product, in receiving an excellent value, and experiencing his reliability. I will gladly continue to work with Tyson and Triple Crown Mail."
Brian C.
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